Mock up of front page layout - Made on Powerpoint

This is a mock up I created on powerpoint of my newspaper front page, with very basic labels to explain my thought process and where I plan on locating the different features that make up a generic local newspaper front page. 

I will have three columns for my main article surrounding my main cover image of The Mirage building in Portishead. These columns will include a brief introduction to my main article and will give my target audience something to entice them into buying my newspaper. I will later take some more photographs of this building and blog which one I will be using and why, based on lighting, angle and and shot type. Layered over this photograph of the building, will read my main cover lines "FURY AT LOCAL BURGLARY!". I plan to make it so these words are layered to fit in line with the different tiered levels of the building, giving my front page an advanced design layout. 

On my final product, I may decide to make my main cover image larger, as this would abide more closely to the expected conventions of a local newspaper. This would also result in less of my main article being written on the front page, which I think is an effective way to make people want to purchase my product by wanting to read on after only previewing a small section of the whole article. 

I will have three adverts at the bottom of my front page, two of similar size and one roughly double the size of these two. I have aimed to appeal to both genders with my adverts, having one aimed at women, one aimed at men, and one potentially appealing to both genders. For the marina boat trip advert I may experiment with different photographs of the marina and different boats docked here in order to capture a quality photograph to attract my audience to this offer. For my advert on local car specialists, I will have a picture of a nice parked car I expect, or possibly a garage connoting ideas of cars being fixed and repaired. Finally, for my local hair and beauty salon I will take a photograph of one of the existing salons and layer my information on top. 

For my masthead, the words "GORDANO EXPRESS" will be written in thick black lettering across the top of my page. I plan on using a font similar to this in a serif type font. Below my masthead is my tagline "AT THE HEAD AND HEART OF THE LOCAL COMMUNITY" however I may change it to "our community" rather than "the community", as this would make my newspaper seem more representative of the views and opinions of the local community and allows people to interpret the newspaper as 'one of them'.