Font Ideas - Main Body

Newspapers' use of font in the main body of text can give a strong impression of what feel they're trying to give through their newspaper.

For example if they use a serif font, they often are aiming for the newspaper to come across as traditional or slightly old-fashioned, or perhaps aimed at an older audience. 
For example, Times New Roman:

"The police were interviewing suspects yesterday."


However, if they use a sans serif font, they often want the newspaper to appear more modern and up to date with trends and aim to attract a younger audience. 
For example, Arial:

"The police were interviewing suspects yesterday."


In my own newspaper publication I will use a sans serif font such as Arial or Calibri, as I want to attract a range of ages including young people to widen my target demographic. 

In order to find out whether this was a good decision or not, I decided to ask three people what they thought of each font, and whether they thought a font such as Arial or Calibri would be appropriate for my newspaper. 

Here are the questions I asked, and their responses:

Person 1

• Do you believe that using a sans serif font to help target a younger audience and give my newspaper a more modern feel is a good idea?Yeah, I do think that type of font would help attract a younger audience because it'll give the paper a more modern feel to it.
  
• Would you personally be attracted to purchasing a newspaper with this type font?
  Yes I think it makes it easier to read and would make me prefer to read it.
  
• Could you give any other suggestions of ways to target my audience effectively?
  You could have pictures featuring people the ages of the target audience you're aiming for.

Person 2

• Do you believe that using a sans serif font to help target a younger audience and give my newspaper a more modern feel is a good idea?
  No, I think all fonts in newspapers should be something more like Times New Roman because that's the most common feature of newspapers and it would be better to stick to expected conventions.
  
• Would you personally be attracted to purchasing a newspaper with this type font?
  Depending on what was in the newspaper, for example what stories were in it. I wouldn't base my whole decision on what sort of font was used.
  
• Could you give any other suggestions of ways to target my audience effectively?
  Large titles and headlines so people know what's to be included. 

Person 3 

• Do you believe that using a sans serif font to help target a younger audience and give my newspaper a more modern feel is a good idea?
  Yes, a much more modern feel! People would get the impression of a more modern publication just by looking at this type of font.
  
• Would you personally be attracted to purchasing a newspaper with this type font?
  Yes I think it would make it more attractive as a newspaper.
  
• Could you give any other suggestions of ways to target my audience effectively?
  Short, sweet and to the point! Keeping articles focused on the story would attract readers to purchase a more modern paper.