National Newspaper Titles - Analysis

There are many variations of the expected newspaper title, and each can give out different connotations to do with each newspaper. Depending on what the title of the newspaper is, the reader can build up a sort of guided impression as to what they should expect to be included in that publication. 

 
The title of 'The Sun' newspaper differs from that of other similar publications which could suggest the content of the paper also differs greatly. 'The Sun' is a daily national tabloid newspaper which was founded in 1963. The Sun has the tenth-largest circulation of any newspaper in the world and the largest circulation of any daily newspaper in the United Kingdom. The name could also help suggest this as "The Sun" connotes ideas of something of a larger scale, making the paper seem more significant perhaps. 

The Daily Mail is neither a tabloid nor a more serious broadsheet, so it known as a "middle of the road" newspaper. The Daily Mail is not widely read by the ABC1 section of society as this category tend to read broadsheets. Instead the Mail is aimed at the middle categories, namely C1, C2 and D, which there are considerably more of in Britain. However, the C2 and D categories are much less likely to obtain their news from a newspaper, as technology has made it much easier to look on the internet. The Mail is fairly even in terms of male and female bias, although it sells well with females over the age of 55. This is perhaps due to its combination of important news, which helps to inform the reader, and the human interest stories, which provide some light relief. The Mail also runs a section called ‘Femail’, which is solely targeted at women. The title of the 'Daily Mail' could suggest that this paper suits day to day needs of the reader, and is essential in order to find out the latest stories.

  'The Independent' - The title for this newspaper could suggest the type of person they are aiming to appeal for such as strong, self-governing people who choose to make their own minds up about the topics in the stories they read in a newspaper. It could also portray the newspaper to be different to others, or "independent" to the rest.