The 'Daily Express' uses the red Crusader logo, which first appeared on the masthead of the Daily Express in 1933. It is one of the most enduring and distinguished newspaper logos and aims to symbolise our commitment to free speech and the newspaper's crusade for values. The red colouring of this picture ensures it stands out amongst the bold, black letters of the masthead and this paper in particular proudly carries the banner "the world's greatest newspaper" which it uses for it's tagline. The newspaper was launched in 1900.
'The Independent' uses a flying eagle carrying a copy of The Independent newspaper suggesting the content is important and worth being specially delivered. It gives the paper a grand sort of impression, and eagles connote power and a sense of leadership; which could relate to the sort of people The Independent aim to appeal for. This target audience includes people who enjoy reading factual more serious stories, over gossip-based news.
The symbol in the centre of ‘Daily Mail’ is the coat of arms of the British monarchy and the phrase “Dieu et mon droit”, meaning “God and my right” refers to the divine right of kings. This shows the newspaper aims to portray it's a proud, British publication that includes stories that would appeal to many variations of people across the country. The Daily Mail is known as a ‘middle of the road’ newspaper, as it is neither a sensational tabloid nor a more serious broadsheet. Along with its closet rival the Daily Express, which it is superior in readership to.
'The Sun' newspaper is written in white letters over a bright red background. This effectively helps the reader to be able to recognise this paper and makes it stand out amongst other competing titles. There is no picture besides or around the words on this logo, and this could suggest the newspaper is directed at adults and is well know and therefore the title speaks for itself.
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