Tuesday 3 July 2012

Local Newspaper Titles - Analysis

This local newspaper has chosen the title "The Bedford Clanger" which is an interesting newspaper title because it is quite unusual, and not many other local papers use the word "clanger" for their title. However, this is effective as it is memorable and suggests that the newspaper includes exciting news and stories from the area of Bedford. I think it is important to include the name of the area the newspaper is based in when creating a local newspaper because the information in the newspaper may not necessarily be relevant to people who do not live in that particular area, so by letting people know straight away which area this newspaper is aimed at allows there to be no confusion for the consumer.

Here is another newspaper title I have chosen to analyse, and this one is titled "Staines News" however in small writing directly above the masthead it reads "& Ashford" suggesting that this paper is the local newspaper for the people of Ashford too. The fact that this is in such a small font suggests that this is not what the paper wishes to be referred to as, and most people would expectedly call this paper "Staines News" when referencing it. In contrast to the first local newspaper title I analysed, "The Bedford Clanger", this newspaper has opted for a more expected, conventional title. With the use of the word "news", there is no possible confusion as to what the content of this paper might be. 

Again, this newspaper has also chosen to use the expected conventional word "news" in the title for this local newsapaper: "Wirral News". This paper has included the name of the area in which it is aiming to appeal for again, like many local newspapers choose to. In very small text below, are the listed areas that are positioned close to the area of Wirral, that this particular edition aims to also appeal to. 

This newspaper is called "Crewe Chronicle" and the word "chronicle" is also another well known, expected word to be found in local newspaper titles. The use of alliteration in this case as both words begin with the letter 'c' is an effective way of making the title catchy and easy for people to say and remember. 

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