The Evening Post uses a ship for it's logo which is to do with Bristol's history and shows an important tourist attraction of Bristol; adding to the attraction of the newspaper. This logo is in red, helping to catch the target audience's eye and entice them to purchase this publication. The apparent colour scheme on this front page in particular is red, black and navy blue. These colours are used as they are not gender exclusive, so therefore attract both genders to buy and read this newspaper. Red is a bright, eye-catching colour which could perhaps make this newspaper front page look brighter and more attractive than other publications.
I think the layout of this newspaper front cover is effective because the picture:text ratio is roughly equal, and this gives enough information about the content to interest people, while still having an attractive, colourful front page with photographs.
The font for the masthead is according to online sources actually hand drawn in order to appear in an old English style. This style could have been used to give an authentically classic feel to the newspaper, and appeal to audiences who could begin to expect genuine factual articles perhaps often with historical content/references.
The Post also effectively uses columns and margins to differentiate between stories and show the reader the split between articles and which stories align with which sections of text on the cover. This cover also cleverly uses variations in text styles to show the importance of different sections of text.
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