Font Ideas - Headlines

Headlines 

It is important for headlines to stand out on newspaper front covers as it's often the main stories that attract people to purchase that particular newspaper, if they come under that person's interest. Often, the headlines are larger that the masthead of the newspaper, which suggests the importance of the story, and persuades people they need to read this story. For example on this front cover of the Evening Standard, the headlines are noticeably larger than the masthead, aiming to attract people to buy the paper after having an interest in this main article. The letters are in a serif style font, giving readers the impression that the Evening Standard is a newspaper which aims to be portrayed in a traditional manner. 

Here is another example of a newspaper front page where the headlines are made to seem more eye catching than the masthead itself. In this example the headline "Fight For Life" is in thick, bold lettering which I think is an effective way of making the headlines easy to read, and clear for their target audience. In this particular example, the headline is roughly the same size to the masthead, however the boldness of the lettering allows these words to be most dominant on the page. I may choose to use a similar style in my own newspaper publication.