Here is a link to my finished radio advert!
I decided to use a boat horn sound at the beginning of my advert, as a tool to alert my target demographic and grab their attention immediately. I chose to use a boat horn specifically because I felt that it suited the area which my newspaper was aiming to appeal for; being the residents of Portishead, a marina-side location. For the background noise of my advert, I decided to have the sound of gentle waves crashing with the sound of seagulls over it. I chose this sound instead of music so not to make my newspaper radio advert too overwhelming or unclear for my audience. The voice on my radio advert was actually my mum, who I asked to record for me as I felt she perfectly fitted the medium age for people in my target demographic of people aged 24-50.
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