Ancillary Task 2 - Radio Advert - Final Product

https://soundcloud.com/pol2405/radio-advert-finished-30-secs 

Here is a link to my finished radio advert!

I decided to use a boat horn sound at the beginning of my advert, as a tool to alert my target demographic and grab their attention immediately. I chose to use a boat horn specifically because I felt that it suited the area which my newspaper was aiming to appeal for; being the residents of Portishead, a marina-side location. For the background noise of my advert, I decided to have the sound of gentle waves crashing with the sound of seagulls over it. I chose this sound instead of music so not to make my newspaper radio advert too overwhelming or unclear for my audience. The voice on my radio advert was actually my mum, who I asked to record for me as I felt she perfectly fitted the medium age for people in my target demographic of people aged 24-50. 

Ancillary Task 2 - Newspaper Radio Advert - Planning

Concept for my Radio Advert


As my newspaper is a local newspaper for Portishead area, which is a coastal town located  on the Severn Estuary and is well known for it's marina, I have opted to go for a theme based on a seaside type town. I chose to do this as I thought it would give my target demographic an appropriate impression of the area, and would understand the fact that the sounds inspired by the sea relate with the fact that my newspaper is based in Portishead.

Bearing this in mind, I have thought about which sounds would fit into this theme, for example:

Seagulls

Sound of waves crashing

Boat sounds - boat horns

Wind/rain sounds

Upbeat seaside music

Here are some examples of music that I think would be suitable for the radio advert I aim to create:

• http://www.soundsnap.com/seagulls_squawk_constantly_in_the_distance - This is an example of some of the seagull/bird sounds that I may wish to include in my radio advert. I thought using these kinds of sounds would help build up an impression of a seaside sort of town and would suitably relate to my newspaper setting.
• http://www.youtube.com/watch?v=xyA5c-ajXyg - This is another example, although this sound effect includes the sounds of seagulls and the ocean waves crashing in the background.
• http://www.youtube.com/watch?v=sle3d8GllMI - Here is an example of a boat horn sound effect I found on youtube, which I thought would be a very effective sort of sound to include at the opening of my radio advert, in order to immediately hold people listening to the radio's attention and make them alert to what they will then hear in the radio advert.
• http://www.youtube.com/watch?v=CjZyZ8IuSzw - Here I even decided to include some Hawaiian style music to give a sense of the theme I will be trying to put across. However, I don't plan on using music as slow as this, and as my newspaper is based in England I have decided not to have such sunny-sounding music in my advert as it will not suit the setting of my newspaper. 

Script for my Radio Advert

"Do you want to read important stories from your local area of Portishead?
Then look no further!
Gordano Express is the local newspaper for you.
It has tonnes of interesting stories, all about local people and local events. 
So come on, don't wait any longer.
Grab your copy, today!"