Adverts for my Newspaper Publication

In the creation of our newspaper publications, we are required to design and make our own adverts for these pages. I chose to do adverts advertising the following things: a local photographer, a Marina boat trip company, a local hair and beauty salon and a local PR company. I felt it was important to advertise companies that would appeal to my target demographic, and have enough to appeal to both genders.

Pictured below are each of my own adverts and an explanation as to why I chose to use the images I did, and the adverts I took inspiration from in order to create my own outcomes. 

Local PR Company

Here on the left is the advertisement I focused on when looking for ideas and features to use on my own design for a local PR company. The white background is effective on this advert because it keeps it simple and allows the text to be easily read. On this particular advert I think using the orange colour scheme is useful in order to allow the association to seem vibrant and interesting, and attract people to research further into what it is this association can offer them personally. I took my inspiration for the layout of my own PR company's advert from this ad, and positioned my lines of colour in similar widths at the top and bottom of the ad to frame the information effectively. 

Pictured here on the right is my own advert I have created for an online PR association. I used a very similar style of ad in that I decided to use bands of colour framing it to make it have an overall professional look. However I used a pale shade of pink for my own work as I felt it looked modern and would still attract people's attention without being too bright. For my own design, I also used small icons of the Facebook, Twitter and commonly recognised telephone sign as this is a common feature I have noticed on many newspaper or even magazine adverts in the past. I wanted to keep my PR advert plain and simple in order to abide by the terms of the expected professional print advertisement, and I was pleased with the result.

Local Photography Advert

Here is the existing advert for photographer Mike Clarke's photography company "Planet Photon". I chose this advert to base my own outcome on because I liked the bright contrasting colours used in this image, and thought it would give a modern feel to my newspaper. I took features of this advert with my own creation but tried to exaggerate them for example having thicker black outlines around the text on my advert for "Galactic Imagery". 

This is the advert I created for a local photography company, based on an existing advert for Planet Photon. When capturing the right image for this advert, I was focusing on creating the effect of movement through colour in my photography. I selected this particular image because I liked the blue highlights over the male figure, as it acted as almost a shadow-like effect and I felt was eye catching and interesting enough to come across as an example of a photography company's work. For my choice of text I decided to use white lettering as I felt it stood out over the predominantly dark background of the image, and to make these letters clearer to read I gave them a black outline. The font itself was chosen because it gave the ad a more art-like feel as the black speckles on the letters reminded me of paint splats. 











Local Car Specialist Advert

Here is the car specialist advert I used to base my own newspaper advert on. I chose to focus on this one out of the examples I found because I thought there was a good amount of text featured on the ad to give their target demographic the right amount of information, without cramming too much text in one small space. I also thought the use of a photograph of a nice car would be a good feature to use when creating my own newspaper advert because it allows people to instantly recognise what is being advertised before reading any text. 

Pictured on the right is my own car specialist advert, which I created mainly using Photoshop. To begin with, when creating this advert, I took photographs of some cars trying to get the right amount of light in order not to get shadows appearing on the cars, to make my end photograph as effective as possible in making whichever car I chose to look attractive. Then on Photoshop, I cut out around the outline of the car in order to give me allowance to place the car on a plain white background, so the text would be easily read and not lost on the background of the carpark it was parked in. For the bullet points of text on this advert I used the font Arial Black as out of the fonts I tried out this one was the easiest to read when I zoomed out, and I felt this was extremely important if the ad was to be appearing small on my newspaper page. The small pink box in the bottom left hand corner of my advert is an effect I used to look like a sticker or post-it-note as this feature was used on the Dents8 ad, however in that case was a circle, not square. Overall I was pleased with the car specialist advert I created however if I were to create it again I would include some grey shadowing behind the photograph of the car in a more similar style to Dents8.