Headline Analysis

Newspaper Logos - Analysis

 The 'Daily Express' uses the red Crusader logo, which first appeared on the masthead of the Daily Express in 1933. It is one of the most enduring and distinguished newspaper logos and aims to symbolise our commitment to free speech and the newspaper's crusade for values. The red colouring of this picture ensures it stands out amongst the bold, black letters of the masthead and this paper in particular proudly carries the banner "the world's greatest newspaper" which it uses for it's tagline. The newspaper was launched in 1900. 

'The Independent' uses a flying eagle carrying a copy of The Independent newspaper suggesting the content is important and worth being specially delivered. It gives the paper a grand sort of impression, and eagles connote power and a sense of leadership; which could relate to the sort of people The Independent aim to appeal for. This target audience includes people who enjoy reading factual more serious stories, over gossip-based news. 


  The symbol in the centre of ‘Daily Mail’ is the coat of arms of the British monarchy and the phrase “Dieu et mon droit”, meaning “God and my right” refers to the divine right of kings. This shows the newspaper aims to portray it's a proud, British publication that includes stories that would appeal to many variations of people across the country. The Daily Mail is known as a ‘middle of the road’ newspaper,  as it is neither a sensational tabloid nor a more serious broadsheet. Along with its closet rival the Daily Express, which it is superior in readership to.


'The Sun' newspaper is written in white letters over a bright red background. This effectively helps the reader to be able to recognise this paper and makes it stand out amongst other competing titles. There is no picture besides or around the words on this logo, and this could suggest the newspaper is directed at adults and is well know and therefore the title speaks for itself.

Local Newspaper Titles - Analysis

This local newspaper has chosen the title "The Bedford Clanger" which is an interesting newspaper title because it is quite unusual, and not many other local papers use the word "clanger" for their title. However, this is effective as it is memorable and suggests that the newspaper includes exciting news and stories from the area of Bedford. I think it is important to include the name of the area the newspaper is based in when creating a local newspaper because the information in the newspaper may not necessarily be relevant to people who do not live in that particular area, so by letting people know straight away which area this newspaper is aimed at allows there to be no confusion for the consumer.

Here is another newspaper title I have chosen to analyse, and this one is titled "Staines News" however in small writing directly above the masthead it reads "& Ashford" suggesting that this paper is the local newspaper for the people of Ashford too. The fact that this is in such a small font suggests that this is not what the paper wishes to be referred to as, and most people would expectedly call this paper "Staines News" when referencing it. In contrast to the first local newspaper title I analysed, "The Bedford Clanger", this newspaper has opted for a more expected, conventional title. With the use of the word "news", there is no possible confusion as to what the content of this paper might be. 

Again, this newspaper has also chosen to use the expected conventional word "news" in the title for this local newsapaper: "Wirral News". This paper has included the name of the area in which it is aiming to appeal for again, like many local newspapers choose to. In very small text below, are the listed areas that are positioned close to the area of Wirral, that this particular edition aims to also appeal to. 

This newspaper is called "Crewe Chronicle" and the word "chronicle" is also another well known, expected word to be found in local newspaper titles. The use of alliteration in this case as both words begin with the letter 'c' is an effective way of making the title catchy and easy for people to say and remember. 

National Newspaper Titles - Analysis

There are many variations of the expected newspaper title, and each can give out different connotations to do with each newspaper. Depending on what the title of the newspaper is, the reader can build up a sort of guided impression as to what they should expect to be included in that publication. 

 
The title of 'The Sun' newspaper differs from that of other similar publications which could suggest the content of the paper also differs greatly. 'The Sun' is a daily national tabloid newspaper which was founded in 1963. The Sun has the tenth-largest circulation of any newspaper in the world and the largest circulation of any daily newspaper in the United Kingdom. The name could also help suggest this as "The Sun" connotes ideas of something of a larger scale, making the paper seem more significant perhaps. 

The Daily Mail is neither a tabloid nor a more serious broadsheet, so it known as a "middle of the road" newspaper. The Daily Mail is not widely read by the ABC1 section of society as this category tend to read broadsheets. Instead the Mail is aimed at the middle categories, namely C1, C2 and D, which there are considerably more of in Britain. However, the C2 and D categories are much less likely to obtain their news from a newspaper, as technology has made it much easier to look on the internet. The Mail is fairly even in terms of male and female bias, although it sells well with females over the age of 55. This is perhaps due to its combination of important news, which helps to inform the reader, and the human interest stories, which provide some light relief. The Mail also runs a section called ‘Femail’, which is solely targeted at women. The title of the 'Daily Mail' could suggest that this paper suits day to day needs of the reader, and is essential in order to find out the latest stories.

  'The Independent' - The title for this newspaper could suggest the type of person they are aiming to appeal for such as strong, self-governing people who choose to make their own minds up about the topics in the stories they read in a newspaper. It could also portray the newspaper to be different to others, or "independent" to the rest.

The Daily Express - Front Page Analysis

On this particular edition of The Daily Express, they have used an image of Kate Middleton on the front page who is a well know public figure and member of the royal family. The popularity of this figure also helps increase readership by attracting people to purchase the publication. The cover lines underneath this main image read "Kate and Wills' 1st Anniversary Treat: Champagne and a fry-up" making these royals seem like regular, approachable people increasing the target audience's ability to relate with them and making them seem more interesting to read about. 


I think the style of this front page has an effective layout and I like the ratio of text:picture being roughly 2:1, with the majority of the space being taken up with the main headlines. 

Fulham & Hammersmith Chronicle - Front Page Analysis

Derby Telegraph - Front Page Analysis

The Derby Telegraph uses italic letters for the masthead which gives the newspaper a more traditional, classic impression. There is white space surrounding the masthead on this cover helping the letters to be easily read. In both top corners there are two advertisements; one for some sort of clearance event and the other for a child's token both suggesting the paper aims to help those in their local community save money and appreciate the local events going on in their area. 
In a navy band going horizontally across the page directly below the masthead, it reads the inspirational quote: "It's like my life has only just begun" in capital letters. This shows there are real life stories in the paper, which could appeal to women in particular as these stories typically appear in some of the cheaper women's interest magazines too such as Take a Break. However, the fact that there is a photograph of a man on the left of this band illustrates this is an article about a man, helping to attract both genders to read the article or purchase the newspaper. Navy could also be interpreted as a predominantly male colour, but could also appeal to both genders. 
The main cover lines on this cover are in thick, white lettering which are clear and easy to read layered over the darker main image. When creating my own front page I may experiment with what colour cover lines to have depending on what colour main image I may be layering the letters over. I think in this case white letters are effective as they are made easy and clear to read, but also means the majority of this page is white which I don't think I'll aim to achieve in my own newspaper.